Miss Excel has some tips for those who want to be a social media influencer
There is something about a success story that inspires us all.
We imagine the “what if” scenarios that include more respect and recognition. We imagine what it would be like not to worry about our jobs and to make a living. We are starting to dream of a future where we can take the lead and not always live under corporate edicts.
For Kat Norton (also known as Miss Excel), her success came after she took a big risk trying something new outside of her comfort zone (hint: it involved making videos and dancing). For anyone considering becoming a social media influencer in 2022, this could be your wake up call.
“When I first saw myself dancing on TikTok with an Excel screen above my head, everything in me wanted to resist this crazy idea,” she told me recently. On his channel, Norton explains the obscure features of Microsoft Excel and now has nearly a million subscribers. My favorite music videos involve an alter ego named “boss” who often doesn’t understand hacks.
“I didn’t know how to edit video and didn’t have any fancy equipment,” she explained. “I didn’t even have the TikTok app on my phone at the time. My mind was screaming “you are 27 and work in a company, you can’t dance on TikTok”, but my gut was telling me “do the TikTok!” “
Her first video was posted in June 2020 and she has never looked back. “If I had chickened out that day, my whole business wouldn’t exist.”
Her advice to anyone wondering whether or not to become an influencer is to take what she calls a “messy action” (eg, take the plunge right away). “It’s important to realize that it will always be easier to stay in your comfort zone and dissuade you from taking action now. Your subconscious will try to make a compelling argument to keep you still! It takes a conscious and consistent effort to compete with these unconscious patterns and come out of stagnation. “
“The more messy actions you take, the easier it is to propel yourself forward,” she added. “Taking messy action was the catalyst for my business to grow in a matter of months.”
A “messy” step she took was also setting up an Instagram account. His TikTok videos have several thousand views and a few sponsors. Her Instagram grew by 200,000 followers in just 10 days. Entrepreneurship is the same in many different business segments in that there is always an inherent risk. I’ve written before that sometimes these risks aren’t worth it, but for Norton, explaining Excel hacks made perfect sense. She does an amazing job explaining intricate Excel maneuvers while dancing and having fun at the same time.
She mentioned how secret viral content is. Making videos that everyone wants to see can help. It also has the recipe for success. Norton says to do something creative and new, to take a risk with a whole new idea (like dancing on Excel hacks). Then she says to offer something practical and useful (what she calls utility). She says the content has to have an educational element.
Third, she mentioned polarity. This one is interesting because it seems to be the spark that sparked its own success. “The polarity that was created when I combined a program traditionally considered boring with energetic dancing to trendy songs is what initially got my content off the ground. By combining two things that are poles apart, it created a conversation, ”she says.
Norton, who is self-taught (eg, hacks, making videos, and even dancing), says the biggest obstacle to starting something creative like Miss Excel is not believing in yourself. She says everyone has creative ideas, but some of us just don’t know it yet.
“I’ve learned that it takes me at least an hour of brainstorming to get into a state of creative flow,” she says, thinking about making her first videos. “Throughout my corporate career, I have never given myself so much time. So, I never used my full creative potential. I didn’t realize how creative I was because I never gave myself the space I needed.
Once she had the idea, the next step was to create a sequel.
“I focused all of my energy on creating free content that helped people,” she says. “In turn, this has helped to develop a massive following and build trust with my community. People were already learning with me (and having fun with it too!) I started a course, my community was ready to dive! I set out to create impact before wealth, and the business naturally followed.
Ultimately, it is not an easy road. Being an influencer has a bad reputation and it is difficult to build a follower to begin with. This often means being famous already and then mentioning products. What Miss Excel proves is that you don’t have to be famous before you start. Mainly, you just need to come up with something new, interesting, and incredibly useful. Once you do this the sky is the limit.