Facilisgroup’s immersion program provides valuable in-depth diving in the industry



Facilisgroup, St. Louis, announced the launch of the Facilisgroup Immersion Program, an experiential learning event designed to train new staff with a comprehensive industry base of promotional products.

Starting May 6, the three-week program gave 12 new Facilisgroup employees an in-depth experience of the world of distributors, suppliers and technology of promotional items, while giving the team a better understanding of the value and services provided to Facilisgroup Partners.

The program consisted of a combination of onsite visits, classroom activities and virtual learning, and resulted in all participants receiving their PPAI Trained Advertising Specialist (TAS) certification, in addition to a wealth of beneficial knowledge. .

Facilisgroup immersion program participants visit Cap America

“We believe this program represents a critical path to our future,” said Matthew Lamb, senior vice president of research and development at Facilisgroup. “As we continue to grow, we are hiring more and more outside professionals with tremendous skills and perspectives that we can now combine with very effective knowledge of promotional products. It really gives us the best of both worlds.

During the program, attendees spent time visiting and pairing at St. Louis-based MPGTandem distributor, as well as a road trip to Fredericktown, Missouri, for an immersive experience with vendor Cap America. Additionally, Conrad Franey, longtime promotional product manager and acclaimed author, spent time with the Facilisgroup head office team to discuss his valuable history in the industry and how his approach to preparation and persistence has been vital to achieving optimal results within the industry and beyond.

Additional interactive classroom activities, discussions, and one-on-one homework completed the program, providing attendees with in-depth industry insight from several distinct perspectives.

“The program far exceeded our expectations in terms of participant feedback, engagement and, of course, the knowledge base our new hires were able to build so quickly,” said Lamb. “But the added benefit of helping our people really feel like they are part of something, and to take it to the next level, has also been a very positive result.”

“Learning the industry from an insider’s perspective was fantastic,” said Amanda Bujnak, Product Manager at Facilisgroup and program participant. “As a product manager, part of my job is to ensure that the needs of our partners are represented in the development of software solutions. By better understanding the issues facing our industry and developing empathy for those issues, we will directly help create a better product.

The immersion program is only one means by which Facilisgroup contributes to the growing need of companies to invest in the development of their team.

“We never want to take a shortcut on our people, but rather invest in those who want to invest in themselves,” Lamb added. “We are convinced that this approach is a necessary step to preserve the long-term success of our industry. “

For more information on Facilisgroup, visit www.facilisgroup.com.


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