Essendon announces comprehensive review of ‘every element’ of football program
Essendon chairman Paul Brasher has announced an internal review of the club’s football operations, while apologizing to members for the lack of clarity around CEO Xavier Campbell’s new contract.
With the Bombers languishing in 16th and coming off another loss in Round 11, their third in a row and ninth for the season, the club decided to take a deep dive into its operations.
However, it comes less than a month after the club said they would not conduct a review, instead suggesting they would conduct a review all the time.
In a video to members, Brasher said the results will “likely” lead to additional resources rather than an overall change, suggesting the review will focus on player development, coaching support and roster management.
“We look at every element of the football program,” he said.
“The actions that will result from this review are likely to be incremental in terms of additional resources, rather than transformational.”
Director of Football Sean Wellman will oversee the review on behalf of the board, and the 2000 premiership defender will be able to call on club big names Kevin Sheedy and Simon Madden.
Meanwhile, Campbell had his contract extended to 2024 earlier this year, but news broke online rather than through the club, and Brasher apologized for the bad look on behalf of the Bombers.
“I had one or two people tell me it was inappropriate for them to read this in the paper before the club informed them and wondered if we were trying to pull some kind of rapid,” said he added.
“To the second question, the answer is absolutely no, but I have to apologize that you didn’t hear it from us first.
“But for the really fundamental question, the board unanimously agreed to extend Xavier’s contract because we believe he is the best person to provide the stability we need and to guide us through it. this next step in our five-year strategic plan, including football. Success.”
The Bombers’ strategic plan, which was announced in December last year, calls for the AFL and AFLW teams to win a premiership by 2026.